A Real Business

Not A Fly By Night

Many People online try to create fly-by-night schemes or tactics to make money online. 

What these people fail to do is create a real business.

I recommend that people treat their online ventures as if they invested thousands of dollars in the business.  It is great that it’s so easy and cheap to create a business online.

Heck, it may take $400 or so to create a real business online.  However, most do not take this route.  Although it’s so cheap to get started online, unfortunately people treat it that way… cheap!

I try and act like I invested $150k in my online business.  That way, I treat it like it’s a real business and not some scheme to make a quick buck.

Many people fall into this category of online marketers.  These people join all sorts of affiliate programs, and jump from one technique or opportunity to another – never really focusing on creating a real business, for the long term.

I believe this is highly important.  I hear all the time advice given out to marketers to stay focused and not jump around from one thing to another.

Well, this is easy to do.  And, if one is not focused and practicing strong time management skills, it’s even harder to stick to one thing.

However, if one acts like they invested $150k into their online business, that’ll keep them focused somewhat on what needs to get done.

It’s time management and “focused action” on achieving goals.

If a marketer focuses on creating a real business and not a fly by night type of scheme, then one can begin to think long term.

For example, a product that appeals towards bad credit problems will be a product that will sell for years to come.  The longer this site and business is alive and thriving, the more successful it should become.

The more articles get circulated… the more links get placed… the more customers and subscribers… and on and on…

Here is a breakdown of a real business online:

• A Market
• A Core product
• A website
• Hosting
• An up-sell product (OTO)
• An auto-responder
• Backend Products
• A sales letter
• Traffic
• • PPC
  • Affiliates
  • Forums
  • Solo Ads
  • Ezines
  • Press Releases
  • Articles
  • Blogs
  • Mini-sites
  • Links
  • Ads & classified ads
  • JV’s
  • Viral Ebooks and bonus ebooks

As the real business is created, then testing and tracking become important.  Also, building the business larger and larger becomes the strategy.

For example, more articles or more affiliates…

A marketer can then focus on improving the business, improving the value offered and expand the revenue streams.

If this business was on dog training, the marketer can email the subscribers and customers with other product offers… such as affiliate products.

For example, the marketer could email the subscriber base and pitch a dog-ticks ebook and make money.

This is ongoing by the way.  Each week or month, the marketer can email the subscriber base with a product recommendation.  Thus creating an income stream…

Once the business has been firmly established, the marketer can then create another business and so on.  This will create even more income streams.

Of course, as time goes on and the marketer looks to improve the business, then all those software products and expensive tools can be an investment to increase the effectiveness of the businesses.

Preparation Followed By A Solid Decision